The ancient Middle Eastern folktale of Laila and Qais (a.k.a. Majnun/Majnu, The Obsessed One, The Crazed One) is so deeply embedded in the Indian cultural consciousness that it has been adapted by film makers in various languages right from the silent era. In this latest retelling, writer-director Sajid Ali — whose famous sibling Imtiaz has co-written the film and is its presenter — chooses contemporary Kashmir as the setting. Laila and Qais are the children of warring families. When they meet accidentally one night, the attraction between them is instant. Both youngsters have poor reputations within the community, but they are undeterred. Following in the footsteps of decades of Hindi film heroes and heroines, she feigns disinterest in him even while leading him on, and he stalks her until she declares her feelings for him.